Joy & Elation!
September 19th, 2007
From today’s SignOnSandiego. Make particular note of the last sentence:
Fashion Valley mall is quickly becoming San Diego’s version of Rodeo Drive.
It used to be that if you wanted to check out a Jimmy Choo or Hermès boutique, you’d have to hop on a plane to New York or at least drive up to Los Angeles or perhaps Orange County.
That is about to change, as Fashion Valley, already known for its ritzy lineup of stores, plans to bring in a raft of high-profile retailers. They include Barney’s New York CO-OP ($245 for men’s loafers), Jimmy Choo ($885 for women’s knee-high boots) and Hermès ($325 for a silk scarf) – as well as cheap chic powerhouse H&M.
H&M. Finally. Praise the lord! (I’m not sure how or why they are lumping H&M into an article about new luxury stores, but whatev.) For so long we have been suffering here in San Diego, unable to buy chic, cheap, trendy clothes at a store that doesn’t have “21″ in the name (you know who you are). We’ve have zero opportunity to drop cash regularly on the celebrity-designed discount duds of Madonna and Stella McCartney. Frankly, it’s a huge handicap to live in a town without an H-ampersand-M.
Whenever I leave town to visit a friend who lives in an H&M blessed city, my desperation is palpable. What do you want to do today? they ask. Museum? Walk in the park? Take in a play? Yeah, it’s nice to see you and that all sounds great, but what I really need is two uninterrupted hours at my favorite Swedish shopping hole, because who knows when I’ll see one again.
But now. In my own backyard, right here at Fascist Valley. Bliss.
Angela, there are better days ahead!
Oh joy! Unfettered, relentless waves of joy emanating from my mean, florescent-lighted gray cubicle.
H&M, save me from the drones with something sparkly and cut-slightly too small, but cheap enough to lend the impression that I am fashion-forward gal! I am your humble servant.
I am a much-deprived and not very worldly San Diego gal. I can’t wait for you to introduce me to the ways of Swedish fast fashion!
I got the are-you-sitting-down phone call from Rachel this morning with this blissful news. Chills ran up and down my body, I thought I might pass out. I screamed a little and I think I uttered the words “Praise” and “Lord” in some combination. Then started figuring out how it will feel to spendspendspend at H&M and then drool longingly at Jimmy Choo. All this said, I’m not gonna cancel my trip to SF.
I’m a little pissed. First its not there when I live there and now it takes away part of my lure.
Just a reminder, Bay Area has 3 H&Ms - and, while we are at it, a 3-level Anthropologie a n d public transportation!
xox
Michelle, you are too funny! You are the lure. Well, you and your shopping expertise at three H&M’s!
My sentiment echoes Michelle’s–I fear Jess will never want to visit me in DC again! May I add that today at Nordstrom, for $98, yes just 2 bucks shy of a full clam, I saw a near-perfect twin to the brushed gold beaded necklace I bought 2 weeks ago while shopping with Jess at my local H & M for, um, yeah, 4 bucks. I can put my savings toward a new Hermes scarf…